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Sunday, December 16, 2012

For a while now...

...I have been wondering how in the world are some people so adept at making us so miserable just by thinking about them. ...I have been in awe of the fact that I am married, that I have a son, that I am a father, and that I have been able to do this despite knowing my limitations. ...I am thankful for so many things including the city I have recently adopted, the culture I believe to possess, my current family - both immediate and extended, my possessions and my achievements.

...I am aware and been made aware that people do not change just the circumstances and the decisions around them but they change the way they are too. Me included. Perceptions may or may not change in tune with this. ...These random thoughts have been floundering in my mind and I thought I should blog about them. Sent from my BlackBerry® smartphone from du

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Wednesday, November 28, 2012

Microsoft and the three screen conundrum

It has been a while since the W8 Launch but the buzz has still not worn off. This is long overdue but I just wanted to list my thoughts down about what Windows 8 means to me.

It is quite easy to be enamoured by glamorous lights and a presentation. But Windows8 left an impact on my mind because this is where technology should head - Unification!

Before you scratch your head and say, "What?", allow me to explain.

If you are a techie then the term "Unified Communications" should not be new to you. If you are not, then this is a term where all communication to you can be seamlessly transferred without losses and in complete continuity without losing track or chain of thought because you have to change a device (this is the short version - it is actually a lot more complex - not complicated).

Well long before Unified Communication came into play, there was something known as the "three screens" - which was essentially - the TV, the Computer, and the Mobile Phone - this was a long time ago (read 8 odd years ago) when Mobiles started being smart. 

Unified Communications wanted to bring a unification of communication across these three screens and so developed technology to make it happen. Which is why it was so complex.

When in reality it is not that difficult as I have been made to understand recently. This is because it is a matter of the applications you use and Microsoft understands this better than anyone given that it is in the OS business for a long time now. It did not or could not address it completely for whatever reason, but now it has.

Before I move on, let me just add that the "three screens" is now more like "four screens" with the addition of the tablet. Alright, moving on. 

Microsoft launched Windows 8. Why is this so significant? They launch an OS almost every other year. This is significant from the point of view that there is now a Unification element being implemented across the four screens. They have been beaten to this by Apple, but let us face this fact, there are more general users of Windows than there are of Apple.

Windows 8 essentially brings the Unified aspect of productivity or just being to life through their SkyDrive and other cloud driven services. On the phone, they just launched amazing handsets with the HTC 8X and the Nokia Lumia 920; the tablets also feature Windows 8 - MS launched the Slate and Surface in addition to a lot of OEM devices from Asus, Acer, Sony and so on; the Computers also get Windows 8 although it works best on touch interface, it is still extremely awesome;   and the TV through the XBox which now functions as much more than a gaming console with so many internet applications for music, movies and so on.

This is extremely appealing to me. This is why I am so happy that I was invited to the Windows 8 launch and could experience the software first hand, and try it's first version of Windows on the Go.

That is a whole different blog post now!

Posted via email from partha's posterous

Five Gaming Fanatics Who Make NVIDIA’s Products Better

An excellent blog about the people who power gaming on a regular basis

http://blogs.nvidia.com/2012/11/five-gaming-fanatics-who-make-nvidias-product...


Sent from my iPhone

Posted via email from partha's posterous

Wednesday, November 21, 2012

Is social media being lost to the PR industry? Why?

My response to the question above on Quora. Check out the question and post your thoughts there.

I am a PR guy, who uses Social Media as a tool to make people aware of what my client deals in - product or service. Having said that, I use Social Media extensively to get an up to date handle of what is new and what is not in the industry. I also use Social Media to listen to the consumer and capture feedback about the product / service my client deals in. Its a powerful news / networking tool. It is NOT a marketing tool. Social Media Marketing is a heading that is misleading. 

I understand what the difference between PR and Social Media.

Having interacted with a LOT of people in the Social Media space and the PR space, I have to say that a LOT of PR people in the Social Media space just don't get what Social Media is all about. They interpret Social Media as yet another news channel for their Press Release. They interpret Social Media as another cog in their machine to spread their word. Sad, but true.

Social Media is more than just a marketing angle. While there are tools ont he internet that offer this as an option, the basics of twitter/facebook/youtube and so on are purely created to share "information", gather "feedback". The reason i have ' " " ' those 2 words is because those are wrongly associated with news and testimonials.

One day, these PR folk will understand the power of Social Media, but by then it will be too late since their reputation will already be made and their impression - already set.

So to answer your question - yes Social Media is being lost to PR since most PR Agencies fail to see the difference between conversation and marketing online. It is being lost to them since they just take on the responsibility of managing the online presence of the company without understanding the repercussions or the method/reasoning behind it. 

Social Media is a tool that has a lot of power. Understand the objectives well in advance before jumping on board and learning to swim with the sharks!

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Wednesday, November 7, 2012

Sample, Leave an Example, Repeat

Tryvertising is a new marketing buzz word and it has arrived here in Dubai in true style. The originators of the physical try before you by concept, Sample Central, invited me to the launch of their store in Festival Centre.

I was looking for flashy window branding, bright neon lights, but was greeted by a simple sliding door and a red-and-white room with a reception. 

Samplecentral_1


Not your regular shopping experience so far. 

Once I was registered, I walked into a cash counter so I could announce myself to the staff and they could brief me on the "rules" of Sample Central. The rules were simple, you pick up a set number of products in a suggested combination, you review them on the website on your profile, then return to the store to take a whole new set of products. You pay only for the experience which amounts to a Whopping AED 100 per YEAR!

Samplecentral_8


It took me about 5 minutes for the concept to sink in. I pick up products, but don't pay for them; but if I have to repeat this process indefinitely in a calendar year, then I need to leave feedback on their website. It is LITERALLY - THAT SIMPLE.

This is a marketing experience for brands who are looking for feedback about their products. The sample audience, come in, try the products, leave their feedback and it provides real time shopping feedback with statistics and consumer behaviour.

Speaking to Anthony James, the Big Guy Behind Sample Central, reveals that their Go To Market is based not on the consumer behaviour alone. It HAS to be coupled with the acceptance of brands who wish to put their products out there to be tested and ridiculed or accepted as the case may be. 
Sound strategy, which took them 3 years to perfect and then another 2 years to franchise successfully in various markets, Dubai being the latest addition. 

I picked up a few products and already left my feedback for a few. I plan to review the website on my blog soon, since that is a whole different core value to the marketing aspect of the brands concerned.

In the meanwhile enjoy the photographs and check out this youtube video of the walk around in Sample Central with Mr. James.





*All video and photos provided, kindly, by Sample Central.
















Wednesday, October 31, 2012

Pregnancy Q&A's - a laugh!

Q. My brother tells me that since my husband is not real smart, and genes for big noses are dominant in our family, my baby will be a dummy with a big honker. Is this true?
A. Most likely...

Q. What do you call a pregnancy that begins while using birth control?
A. A misconception.

Q. Can a woman get pregnant from a toilet seat?
A. Yes, but the baby would be awfully funny looking.

Q. What is the easiest way to figure out exactly when I got pregnant?
A. Have sex once a year.

Q. What is the most reliable method to determine a baby's sex?
A. Childbirth.

Q. My husband and I are very attractive. I'm sure our baby will be beautiful enough for commercials. Whom should I contact about this?
A. Your therapist.

Q. I'm two months pregnant now. When will my baby move? 
A. With any luck, right after he finishes college.

Q. How will I know if my vomiting is morning sickness or the flu?
A. If it's the flu, you'll get better.

Q. Does pregnancy affect a woman's memory?
A. I don't remember.

Q. Since I became pregnant, my breasts, rear end, and even my feet have grown. Is there anything that gets smaller during pregnancy?
A. Yes, your bladder.

Q. The more pregnant I get, the more often strangers smile at me. Why?
A. 'Cause you're fatter then they are.

Q. Will I love my dog less when the baby is born?
A. No, but your husband might get on your nerves.

Q. What's the best way to get a man to give up his seat to a pregnant woman?
A. Sit on him.

Q. How long is the average woman in labor?
A. Whatever she says, divided by two.

Q. My childbirth instructor says it's not pain I'll feel during labor, but pressure. Is she right?
A. Yes, in the same way that a tornado might be called an air current.

Q. When is the best time to get an epidural?
A. Right after you find out you're pregnant.

Q. I'm modest. Once I'm in the hospital to deliver, who will see me in that delicate position?
A. Authorized personnel only--doctors, nurses, orderlies, florists, cleaning crews, etc.

Q. What are forceps?
A. Giant baby tweezers.

Q. Under what circumstances should a baby not be circumcised?
A. When it's a girl.

Q. Where is the best place to store breast milk?
A. In your breasts.

Q. What does it mean when a baby is born with teeth?
A. It means that the baby's mother may want to rethink her plans to nurse.

Q. What is the best time to wean the baby from nursing?
A. When you see teeth marks.

Q. Do I have to have a baby shower?
A. Not if you change the baby's diaper very quickly.

Q. What causes baby blues?
A. Tanned, hard-bodied bimbos.

Q. Nannies aren't cheap are they?
A. Not usually, but occasionally you'll find a floozy.

Q. What is colic?
A. A reminder for new parents to use birth control.

Q. What are night terrors?
A. Frightening episodes in which the new mother dreams she's pregnant again.

Q. Our baby was born last week. When will my wife begin to feel and act normal again?
A. When the kids are in college.

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Monday, October 29, 2012

दिल आखिर तू क्यूँ रोता है

This piece of poetry was recited by Farhan Akhtar in a Hindi movie titled Zindagi Na Milegi Dobara... the English translation is pasted below. (Source: bollyspice.com)


जब जब दर्द का बादल छाया 

जब ग़म का साया लहराया 

जब आँसू पलकों तक आया 

जब यह तन्हा दिल घबराया


हमने दिल को यह समझाया  

…दिल आखिर तू क्यूँ रोता है  

दुनिया में यूँही होता है 


यह जो गहरे सन्नाटे हैं 

वक़्त  ने  सबको ही बांटे हैं 

थोडा ग़म है सबका किस्सा 

थोड़ी धुप है सबका हिस्सा


आँख तेरी बेकार ही नम है 

हर पल एक नया मौसम है  

क्यूँ तू ऐसे पल खोता है 

दिल आखिर तू क्यूँ रोता है 

– Javed Akhtar, Zindagi Milegi Na Dobara (as recited by Farhan Akhtar)


Translation: 

Every time the cloud of pain loomed
A tear filled my eyes
When this lonely heart was scared
I told my heart ‘Why do you cry for such reason? This happens everywhere in this world’

These dark lonely times, time has distributed them to all.
Some sadness is part of everyone’s story,
Some sunshine is a part of everyone’s life
Your eyes are damp for no reason
Every second is a new season
Why do you waste your time over such matters
Why do you cry I asked my heart

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Sunday, October 28, 2012

3900 Saturdays

The older I get, the more I enjoy Saturday mornings. Perhaps it's the quiet solitude that comes with being the first to rise, or maybe it's the unbounded joy of not having to be at work. Either way, the first few hours of a Saturday morning are most enjoyable. 

A few weeks ago, I was shuffling toward the garage with a steaming cup of coffee in one hand and the morning paper in the other. What began as a typical Saturday morning turned into one of those Lessons that life seems to hand you from time to time. Let me tell you about it: 

I turned the dial up into the phone portion of the band on my ham radio in order to listen to a Saturday morning swap net. Along the way, I came across an older sounding chap, with a tremendous signal and a golden voice. You know the kind, he sounded like he should be in the broadcasting business. He was telling whom-ever he was talking with something about 'a thousand marbles..' I was intrigued and stopped to listen to what he had to say.... 
  
' Well, Tom, it sure sounds like you're busy with your job. I'm sure they pay you well but it's a shame you have to be away from home and your family so much. Hard to believe a young fellow should have to work sixty or seventy hours a week to make ends meet. It's too bad you missed your daughter's 'dance recital' he continued. 'Let me tell you something that has helped me keep my own priorities.' And that's when he began to explain his theory of a 'thousand marbles.' 

'You see, I sat down one day and did a little arithmetic. The average person lives about seventy-five years. I know, some live more and some live less, but on average, folks live about seventy-five years. Now then, I multiplied 75 times 52 and I came up with 3900, which is the number of Saturdays that the average person has in their entire lifetime. Now, stick with me, Tom, I'm getting to the important part. It took me until I was fifty-five years old to think about all this in any detail', he went on, 'and by that time I had lived through over twenty-eight hundred Saturdays. I got to thinking that if I lived to be seventy-five, I only had about a thousand of them left to enjoy. So I went to a toy store and bought every single marble they had. I ended up having to visit three toy stores to round up 1000 marbles I took them home and put them inside a large, clear plastic container right here in the shack next to my gear.' 

'Every Saturday since then, I have taken one marble out and thrown it away. I found that by watching the marbles diminish, I focused more on the really important things in life.' 

There's nothing like watching your time here on this earth run out to help get your priorities straight . 

'Now let me tell you one last thing before I sign-off with you and take my lovely wife out for breakfast. This morning, I took the very last marble out of the container. I figure that if I make it until next Saturday then I have been given a little extra time. And the one thing we can all use is a little more time.' 

'It was nice to meet you Tom, I hope you spend more time with your family, and I hope to meet you again here on the band. This is a 75 Year old Man, K9NZQ, clear and going QRT, good morning!' 

You could have heard a pin drop on the band when this fellow signed off. I guess he gave us all a lot to think about. I had planned to work on the antenna that morning, and then I was going to meet up with a few hams to work on the next club newsletter. 

Instead, I went upstairs and woke my wife up with a kiss. 'C'mon honey, I'm taking you and the kids to breakfast.' 'What brought this on?' she asked with a smile. 'Oh, nothing special, it's just been a long time since we spent a Saturday together with the kids. And hey, can we stop at a toy store while we're out? I need to buy some marbles. 

And so, as one smart bear once said.....'If you live to be a hundred, I want to live to be a hundred minus one day, so I never have to live without you.'
- Winnie the Pooh

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Wednesday, October 3, 2012

Abbot and Costello on Unemployment v/ Out of Work

This is how Abbott and Costello would explain the Accounting System for unemployment.

COSTELLO: I want to talk about the unemployment rate in America.

ABBOTT: Good Subject. Terrible Times. It's 9%.

COSTELLO: That many people are out of work?

ABBOTT: No, that's 16%.

COSTELLO: You just said 9%.

ABBOTT: 9% Unemployed.

COSTELLO: Right 9% out of work.

ABBOTT: No, that's 16%.

COSTELLO: Okay, so it's 16% unemployed.

ABBOTT: No, that's 9%...

COSTELLO: WAIT A MINUTE! Is it 9% or 16%?

ABBOTT: 9% are unemployed. 16% are out of work.

COSTELLO: IF you are out of work you are unemployed.

ABBOTT: No, you can't count the "Out of Work" as the unemployed. You have to look for work to be unemployed.

COSTELLO: BUT THEY ARE OUT OF WORK!!!

ABBOTT: No, you miss my point.

COSTELLO: What point?

ABBOTT: Someone who doesn't look for work, can't be counted with those who look for work. It wouldn't be fair.

COSTELLO: To whom?

ABBOTT: The unemployed.

COSTELLO: But they are ALL out of work.

ABBOTT: No, the unemployed are actively looking for work. Those who are out of work stopped looking. They gave up. And, if you give up, you are no longer in the ranks of the unemployed.

COSTELLO: So if you're off the unemployment rolls, that would count as less unemployment?

ABBOTT: Unemployment would go down. Absolutely!

COSTELLO: The unemployment just goes down because you don't look for work?

ABBOTT: Absolutely it goes down. That's how you get to 9%. Otherwise it would be 16%. You don't want to read about 16% unemployment, do ya?

COSTELLO: That would be frightening.

ABBOTT: Absolutely.

COSTELLO: Wait, I got a question for you. That means there are two ways to bring down the unemployment number?

ABBOTT: Two ways is correct.

COSTELLO: Unemployment can go down if someone gets a job?

ABBOTT: Correct.

COSTELLO: And unemployment can also go down if you stop looking for a job?

ABBOTT: Bingo.

COSTELLO: So there are two ways to bring unemployment down, and the easier of the two is to just stop looking for work.

ABBOTT: Now you're thinking like an economist.

COSTELLO: I don't even know what the hell I just said! 

ABBOTT: Now you're thinking like a politician.

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Tuesday, October 2, 2012

What gadgets I use and why?!

Currently I am using the following products:

1. My Primary Phone: Huawei's Ascend P1 
A free gift from Huawei, I am a happy camper with this device... it is powerful enough to do my bidding without putting a hole in my data pocket! :) A fairly decent camera and good connectivity, I do not foresee this device being displaced in a hurry, unless I get a better phone gifted to me...

Here is how my phone looks (using stock photos) 

2. My Secondary Phone: Sony Ericsson J120i - wondering what this one is? 
Makes phone calls and receives them reallllly well... A full battery on just incoming and outgoing lasts for 3 days :) :) oh and SMS' too :P

3. Arnova 7 G3 - Google Uncertified, Android 7" tablet
This piece of technology was recently acquired purely from an entertainment perspective. Watch movies or listen to music in personal space (while my son sleeps) or while I am travelling.. I also intend to use it for presentations when needed for work (which is rare) - all in all - a basic buy for my simple needs!
Again very simple functionality with all the necessary frills to make it better but not to be confused with Nexus 7 :P

4. Acer Aspire 5552G
This is my home laptop - my gaming laptop - my pride and joy! Running an AMD Quad Core Phenom II X4 N950 processor, The ATI Radeon HD 5650 1GB graphics card, 4 GB of RAM, a 15.6 brilliant LCD screen, it is my gaming nirvana zone! :)


Mated with my Sony Bravia TV - this is my media centre complete with 2.1 Genius Subwoofer Speaker System!

What tech do you use?







Monday, September 17, 2012

Review: HTC One X - Is this the winning formula?

I am sure you have probably read a few dozen reviews of the HTC One X. 
I had the good fortune of using the HTC One X for over two weeks, which gave me enough of a chance to get the use and feel and see what they have done this time with their latest Android offering. First things first - Google released the ICS, a few centuries ago but I just got a chance to try out, - which is Android 4.0 - and this has probably been the best thing to happen in that sphere. The SuperSmartPhones now come loaded with a nice comparatively bug-free baseline OS. This is Compared to Froyo (OMG) and Gingerbread (Are you kidding me?) :)
 
HTC immediately used this update to upgrade the OS on their range of smartphones - I think the Sensation range got it's upscale new look quite quickly. Hot on the heels of this they announced the One series. I got invited to this launch.. read about that here
 
If you see that article, my initial comments already cover most features. But what does this mean in terms of actual usage? Let me break it down for you!
 
Form
The Unibody design is gorgeous. The Polycarbonate material does not give the phone a cheap plastic-y feel which some other phones, that use the same material, exude. It feels rather full and gives you the sense that you are, in fact, holding a >$500 Smart Phone! The let down is that you cannot remove the back - to remove the battery, but that may not be considered a flaw if you look it. This design was to ensure integrity and if the phone fell (I did not let mine fall even once, nor did it give me the feeling that it would) it would remain unharmed. HTC designers took this into consideration when they made the phone and reinforced the Polycarbonate with a metal frame and Corning Gorilla Glass 2.0 for the display making it, for the most bit, resistant to small dings and dents. Surface scratches are no longer bothersome.

The phone felt like it was meant to be held. It fit snugly in the palm of my rather large podgy hand and make no mistake, I am very fussy and never like holding a phone for a long period of time. When I am done with a phone call, I immediately stow away my phone except to check email and social media. This phone however, was firmly placed in my hands comfort zone and I liked holding on to it. (Enough about my hands already :P)
 
Display
The next thing you notice is the Display. The brilliant 4.7" inch LCD display is really quite superb. What I really liked is the reduced bezel. Most older phones have a pronounced bezel which gave the phone its larger form. With a reduced Bezel, the handset lost a lot of its baby weight and focused on what was important, the display. This also gave me better access with a single hand across the phone and reduced the strain on my thumb joint. 
Move past the thin bezel and the screen responds beautifully to every touch. The phone showers your visual sense with dazzling rich, deep, colours on a bright vivid HD display. Camera shots are no longer trial and error, because what you see is precisely what you get. Of course, the camera has a major role to play, but you get my point. Watching a movie is really a treat. I had a HD quality movie (Avengers) which I saw on the One for the last half hour. Let's just say, that the phone may be puny in size, but The Incredible Hulk lost no granduer!
 
Camera
This phone boasts of an "AMAZING CAMERA". That is far from being an exaggeration. The camera, truly, is amazing. They had features listed against camera in my briefing pack, so let me tick them off the list there and tell you my experience from that.
1. 8MP camera on the back. CHECK! :) With a really high resolution, those 8MP are really being used to the max. High quality of photographs really filter through and HD video is quite amazing :)
2. 1 second startup time. SEMI CHECK! Why semi-check? Well I did not really TIME it... but it was faster than any other phone unlocking straight to the camera I have seen EVER. So yea, semi check.
3. Burst mode. CHECK! Just press the shutter, hold it and move around the room REAL SLOW. This reduces blurring. This burst saves each photograph as a single group for you to use as a group or you could use...
4. Best Picture mode (CHECK!) and pick the best picture and delete the rest.
5. HD Video Recording - CHECK! This is pretty self explanatory.
6. Video mode with photo inlay. Take a nice print quality photograph while you record video at HD. That is like Chocolate Cake with Chocolate Icing
 
Interface
HTC Sense 4.0 came preloaded, and I upgraded to 4.01 in the middle of my review cycle. There were multiple things that I looked at when rating this particular portion of the handset experience. 
  1. The Home Screen - managing the shortcuts, apps and widgets on the home screen is easier now with everything available with a simple long press anywhere on the home screen. Customizing the lock screen means reassigning what appears on the home screen app dock on the bottom and the two are not mutually exclusive. The widgets are varied including some that are HTC Sense designed and the others available on the app market as well. Function and Customisation are now standard for this range of phones, so nothing impressive there, just useful.
  2. Messaging - here there are a few things that really count to me. First, the format of the messages displayed - with the larger display, there was no complaint. Second, the keyboard. I had a few issues here.. there is a inbuilt "Swype" like keyboard but it is not as effective and kept missing my words, or suggesting changes that had nothing to do with what I "swyped". Downloading a 3rd party keyboard will solve this issue effectively. No harm no foul.
  3. App Switching - for a phone that is so "well-endowed" technically, app switching was not really a problem. There was a fair bit of lag in the switch where the Sense UI decided that it should make the person wait for a second more before switching to the active app selected. The updated UI decided it should switch and then make the person wait. I felt that version 2 was a better choice :) The process, however, is the slickest - using the OS's inbuilt app switching ability to it's best advantage and creating a special shortcut for JUST that! Brilliant. No more long presses for app switching anymore.
 
Sound
HTC boast about amazing sound. With or without earphones, this phone was very clear, and fairly loud as most phones go. Nothing tinny or missing in terms of depth. With a Beats headset (I had one, did not get it with the review unit) the sound is great, but I think it had more to do with equalizer settings (something 3rd party applications can attain - no biggy) but it was still quite good. I tried using my Skull Candy headset with it - and was pleasantly surprised to hear the clarity not change. So beats or no beats, you are bound to have a great aural experience :)
 
Performance
Let's bring it down to the heart of the matter. The HTC would not be as awesome externally without having some major tech support internally. For you tech's out there, I will copy paste some Wiki text here and then attempt to Anglicize it for the layman :) Wiki Text in Italics for reference. Please bear with me.

The One X features a NVIDIA Tegra 3 SoC with a 1.5 GHz quad-core ARM Cortex-A9 CPU, (which makes it faster than most phones available in the market - the only other phones to reach this level of performance are the Samsung Galaxy S3, the Sony Xperia S and the Nokia Lumia 900 to name a few.) 1 GB of RAM (for an android phone, the more the RAM, the better the app performance and the more you can achieve on the cloud. Unless you have a light OS and there is no bloatware - very rare scenario that); a 1,800 mAh battery (the battery is the most powerful in all the HTCs and boasts of fairly long usage time - I managed to clock a work shift on a single charge - about 15 hours with moderate usage - i had active use of Data, BT, WiFi, GPS and at least 6 apps - I was listening to at least 25-30 minutes of music a day, and randomly using the internet browser for searches and stuff) , a dual-band 802.11n WiFi radio, Bluetooth 4.0 with apt-X (I have no idea what apt-X is and I could not be bothered to search but the BT connection is definitely faster and better. I could transfer photos and songs from my phone to the laptop via bluetooth faster than my Nokia E7), GPS, NFC (read about NFC here), and 32 GB of internal storage (This is plenty and in addition to the space that Dropbox gives you with your phone, this is very good). The One X also features a standard array of sensors including a digital compass, proximity sensor, gyroscope, accelerometer and ambient light sensor (they all work well and are on constant power saving mode which means that they consume less battery, but are instant to respond when needed.


The One X has three physical keys; a power button on the top and higher and lower volume buttons on the right side. On the front of the One X are three capacitive touch keys for the Back, Home, and Recent Application functions. On the left side of the One X is a Micro USB 2.0 port. This port doubles as a Mobile High-Definition Link (MHL) interface, allowing the One X to output1080p content to an external display via HDMI through the use of an adapter. A 3.5 mm headphone jack is located on the top of the One X as well as one of the two stereo microphones. The second microphone is located on the bottom. The One X has two speakers, a loudspeaker on the rear of the phone and a speaker above the front display, serving as the earpiece. The front speaker grill also houses the notification LED, which flashes green for notifications, flashes red for low battery, and illuminates red when the phone is charging

My Verdict
It is a good phone to invest in if you are looking for a good looking phone that can replace your camera, your mobile phone and your planner. The phone is powerful so will not let you down. There is definite value for professionals who are looking for mobile productivity in a small package.

I recommend buying an HTC One X if you are looking for an all rounder.
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