The key to any business today is having a good online business representation. An online presence is criticial because it is what people internationally have to refer to. It is what people base their judgement on whether to provide the opportunity of their business with you!
So, it is most important to have the right design and function to your website, while making it most reader friendly!! It should showcase the theme of the company, the thought of its management and the direction of its goal!!
If you look at most of the major websites, then what is important id organising all the information in a systematic manner. Make sure that you dont make it an overdose of only information! Make it lively, add some photographs, give it life.
Make the customer (potential and existing) want to interact with it, which in turn shows their interest in your company. Make it simple to understand and navigate. Making navigation complicated makes the customer lose interest. Their thought might be "if their website is so ill managed, then how would they service us?" Change that thought!
Give your existing website a makeover, or make a new one!!
Give me your feedback, and we will be happy to help!
For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant
