Microsoft and the three screen conundrum

It has been a while since the W8 Launch but the buzz has still not worn off. This is long overdue but I just wanted to list my thoughts down about what Windows 8 means to me.

It is quite easy to be enamoured by glamorous lights and a presentation. But Windows8 left an impact on my mind because this is where technology should head - Unification!

Before you scratch your head and say, "What?", allow me to explain.

If you are a techie then the term "Unified Communications" should not be new to you. If you are not, then this is a term where all communication to you can be seamlessly transferred without losses and in complete continuity without losing track or chain of thought because you have to change a device (this is the short version - it is actually a lot more complex - not complicated).

Well long before Unified Communication came into play, there was something known as the "three screens" - which was essentially - the TV, the Computer, and the Mobile Phone - this was a long time ago (read 8 odd years ago) when Mobiles started being smart. 

Unified Communications wanted to bring a unification of communication across these three screens and so developed technology to make it happen. Which is why it was so complex.

When in reality it is not that difficult as I have been made to understand recently. This is because it is a matter of the applications you use and Microsoft understands this better than anyone given that it is in the OS business for a long time now. It did not or could not address it completely for whatever reason, but now it has.

Before I move on, let me just add that the "three screens" is now more like "four screens" with the addition of the tablet. Alright, moving on. 

Microsoft launched Windows 8. Why is this so significant? They launch an OS almost every other year. This is significant from the point of view that there is now a Unification element being implemented across the four screens. They have been beaten to this by Apple, but let us face this fact, there are more general users of Windows than there are of Apple.

Windows 8 essentially brings the Unified aspect of productivity or just being to life through their SkyDrive and other cloud driven services. On the phone, they just launched amazing handsets with the HTC 8X and the Nokia Lumia 920; the tablets also feature Windows 8 - MS launched the Slate and Surface in addition to a lot of OEM devices from Asus, Acer, Sony and so on; the Computers also get Windows 8 although it works best on touch interface, it is still extremely awesome;   and the TV through the XBox which now functions as much more than a gaming console with so many internet applications for music, movies and so on.

This is extremely appealing to me. This is why I am so happy that I was invited to the Windows 8 launch and could experience the software first hand, and try it's first version of Windows on the Go.

That is a whole different blog post now!

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Five Gaming Fanatics Who Make NVIDIA’s Products Better

An excellent blog about the people who power gaming on a regular basis

http://blogs.nvidia.com/2012/11/five-gaming-fanatics-who-make-nvidias-product...

Sent from my iPhone

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Is social media being lost to the PR industry? Why?

My response to the question above on Quora. Check out the question and post your thoughts there.

I am a PR guy, who uses Social Media as a tool to make people aware of what my client deals in - product or service. Having said that, I use Social Media extensively to get an up to date handle of what is new and what is not in the industry. I also use Social Media to listen to the consumer and capture feedback about the product / service my client deals in. Its a powerful news / networking tool. It is NOT a marketing tool. Social Media Marketing is a heading that is misleading. 

I understand what the difference between PR and Social Media.

Having interacted with a LOT of people in the Social Media space and the PR space, I have to say that a LOT of PR people in the Social Media space just don't get what Social Media is all about. They interpret Social Media as yet another news channel for their Press Release. They interpret Social Media as another cog in their machine to spread their word. Sad, but true.

Social Media is more than just a marketing angle. While there are tools ont he internet that offer this as an option, the basics of twitter/facebook/youtube and so on are purely created to share "information", gather "feedback". The reason i have ' " " ' those 2 words is because those are wrongly associated with news and testimonials.

One day, these PR folk will understand the power of Social Media, but by then it will be too late since their reputation will already be made and their impression - already set.

So to answer your question - yes Social Media is being lost to PR since most PR Agencies fail to see the difference between conversation and marketing online. It is being lost to them since they just take on the responsibility of managing the online presence of the company without understanding the repercussions or the method/reasoning behind it. 

Social Media is a tool that has a lot of power. Understand the objectives well in advance before jumping on board and learning to swim with the sharks!

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Sample, Leave an Example, Repeat

Tryvertising is a new marketing buzz word and it has arrived here in Dubai in true style. The originators of the physical try before you by concept, Sample Central, invited me to the launch of their store in Festival Centre.

I was looking for flashy window branding, bright neon lights, but was greeted by a simple sliding door and a red-and-white room with a reception. 

Not your regular shopping experience so far. 

Once I was registered, I walked into a cash counter so I could announce myself to the staff and they could brief me on the "rules" of Sample Central. The rules were simple, you pick up a set number of products in a suggested combination, you review them on the website on your profile, then return to the store to take a whole new set of products. You pay only for the experience which amounts to a Whopping AED 100 per YEAR!

It took me about 5 minutes for the concept to sink in. I pick up products, but don't pay for them; but if I have to repeat this process indefinitely in a calendar year, then I need to leave feedback on their website. It is LITERALLY - THAT SIMPLE.

This is a marketing experience for brands who are looking for feedback about their products. The sample audience, come in, try the products, leave their feedback and it provides real time shopping feedback with statistics and consumer behaviour.

Speaking to Anthony James, the Big Guy Behind Sample Central, reveals that their Go To Market is based not on the consumer behaviour alone. It HAS to be coupled with the acceptance of brands who wish to put their products out there to be tested and ridiculed or accepted as the case may be. 

Sound strategy, which took them 3 years to perfect and then another 2 years to franchise successfully in various markets, Dubai being the latest addition. 

I picked up a few products and already left my feedback for a few. I plan to review the website on my blog soon, since that is a whole different core value to the marketing aspect of the brands concerned.

In the meanwhile enjoy the photographs and check out this youtube video of the walk around in Sample Central with Mr. James.

*All video and photos provided, kindly, by Sample Central.

See the full gallery on Posterous

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Pregnancy Q&A's - a laugh!

Q. My brother tells me that since my husband is not real smart, and genes for big noses are dominant in our family, my baby will be a dummy with a big honker. Is this true?
A. Most likely...

Q. What do you call a pregnancy that begins while using birth control?
A. A misconception.

Q. Can a woman get pregnant from a toilet seat?
A. Yes, but the baby would be awfully funny looking.

Q. What is the easiest way to figure out exactly when I got pregnant?
A. Have sex once a year.

Q. What is the most reliable method to determine a baby's sex?
A. Childbirth.

Q. My husband and I are very attractive. I'm sure our baby will be beautiful enough for commercials. Whom should I contact about this?
A. Your therapist.

Q. I'm two months pregnant now. When will my baby move? 
A. With any luck, right after he finishes college.

Q. How will I know if my vomiting is morning sickness or the flu?
A. If it's the flu, you'll get better.

Q. Does pregnancy affect a woman's memory?
A. I don't remember.

Q. Since I became pregnant, my breasts, rear end, and even my feet have grown. Is there anything that gets smaller during pregnancy?
A. Yes, your bladder.

Q. The more pregnant I get, the more often strangers smile at me. Why?
A. 'Cause you're fatter then they are.

Q. Will I love my dog less when the baby is born?
A. No, but your husband might get on your nerves.

Q. What's the best way to get a man to give up his seat to a pregnant woman?
A. Sit on him.

Q. How long is the average woman in labor?
A. Whatever she says, divided by two.

Q. My childbirth instructor says it's not pain I'll feel during labor, but pressure. Is she right?
A. Yes, in the same way that a tornado might be called an air current.

Q. When is the best time to get an epidural?
A. Right after you find out you're pregnant.

Q. I'm modest. Once I'm in the hospital to deliver, who will see me in that delicate position?
A. Authorized personnel only--doctors, nurses, orderlies, florists, cleaning crews, etc.

Q. What are forceps?
A. Giant baby tweezers.

Q. Under what circumstances should a baby not be circumcised?
A. When it's a girl.

Q. Where is the best place to store breast milk?
A. In your breasts.

Q. What does it mean when a baby is born with teeth?
A. It means that the baby's mother may want to rethink her plans to nurse.

Q. What is the best time to wean the baby from nursing?
A. When you see teeth marks.

Q. Do I have to have a baby shower?
A. Not if you change the baby's diaper very quickly.

Q. What causes baby blues?
A. Tanned, hard-bodied bimbos.

Q. Nannies aren't cheap are they?
A. Not usually, but occasionally you'll find a floozy.

Q. What is colic?
A. A reminder for new parents to use birth control.

Q. What are night terrors?
A. Frightening episodes in which the new mother dreams she's pregnant again.

Q. Our baby was born last week. When will my wife begin to feel and act normal again?
A. When the kids are in college.

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दिल आखिर तू क्यूँ रोता है

This piece of poetry was recited by Farhan Akhtar in a Hindi movie titled Zindagi Na Milegi Dobara... the English translation is pasted below. (Source: bollyspice.com)

जब जब दर्द का बादल छाया 

जब ग़म का साया लहराया 

जब आँसू पलकों तक आया 

जब यह तन्हा दिल घबराया

हमने दिल को यह समझाया  

…दिल आखिर तू क्यूँ रोता है  

दुनिया में यूँही होता है 

यह जो गहरे सन्नाटे हैं 

वक़्त  ने  सबको ही बांटे हैं 

थोडा ग़म है सबका किस्सा 

थोड़ी धुप है सबका हिस्सा

आँख तेरी बेकार ही नम है 

हर पल एक नया मौसम है  

क्यूँ तू ऐसे पल खोता है 

दिल आखिर तू क्यूँ रोता है 

– Javed Akhtar, Zindagi Milegi Na Dobara (as recited by Farhan Akhtar)

Translation: 

Every time the cloud of pain loomed
A tear filled my eyes
When this lonely heart was scared
I told my heart ‘Why do you cry for such reason? This happens everywhere in this world’

These dark lonely times, time has distributed them to all.
Some sadness is part of everyone’s story,
Some sunshine is a part of everyone’s life
Your eyes are damp for no reason
Every second is a new season
Why do you waste your time over such matters
Why do you cry I asked my heart

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3900 Saturdays

The older I get, the more I enjoy Saturday mornings. Perhaps it's the quiet solitude that comes with being the first to rise, or maybe it's the unbounded joy of not having to be at work. Either way, the first few hours of a Saturday morning are most enjoyable. 

A few weeks ago, I was shuffling toward the garage with a steaming cup of coffee in one hand and the morning paper in the other. What began as a typical Saturday morning turned into one of those Lessons that life seems to hand you from time to time. Let me tell you about it: 

I turned the dial up into the phone portion of the band on my ham radio in order to listen to a Saturday morning swap net. Along the way, I came across an older sounding chap, with a tremendous signal and a golden voice. You know the kind, he sounded like he should be in the broadcasting business. He was telling whom-ever he was talking with something about 'a thousand marbles..' I was intrigued and stopped to listen to what he had to say.... 
  
' Well, Tom, it sure sounds like you're busy with your job. I'm sure they pay you well but it's a shame you have to be away from home and your family so much. Hard to believe a young fellow should have to work sixty or seventy hours a week to make ends meet. It's too bad you missed your daughter's 'dance recital' he continued. 'Let me tell you something that has helped me keep my own priorities.' And that's when he began to explain his theory of a 'thousand marbles.' 

'You see, I sat down one day and did a little arithmetic. The average person lives about seventy-five years. I know, some live more and some live less, but on average, folks live about seventy-five years. Now then, I multiplied 75 times 52 and I came up with 3900, which is the number of Saturdays that the average person has in their entire lifetime. Now, stick with me, Tom, I'm getting to the important part. It took me until I was fifty-five years old to think about all this in any detail', he went on, 'and by that time I had lived through over twenty-eight hundred Saturdays. I got to thinking that if I lived to be seventy-five, I only had about a thousand of them left to enjoy. So I went to a toy store and bought every single marble they had. I ended up having to visit three toy stores to round up 1000 marbles I took them home and put them inside a large, clear plastic container right here in the shack next to my gear.' 

'Every Saturday since then, I have taken one marble out and thrown it away. I found that by watching the marbles diminish, I focused more on the really important things in life.' 

There's nothing like watching your time here on this earth run out to help get your priorities straight . 

'Now let me tell you one last thing before I sign-off with you and take my lovely wife out for breakfast. This morning, I took the very last marble out of the container. I figure that if I make it until next Saturday then I have been given a little extra time. And the one thing we can all use is a little more time.' 

'It was nice to meet you Tom, I hope you spend more time with your family, and I hope to meet you again here on the band. This is a 75 Year old Man, K9NZQ, clear and going QRT, good morning!' 

You could have heard a pin drop on the band when this fellow signed off. I guess he gave us all a lot to think about. I had planned to work on the antenna that morning, and then I was going to meet up with a few hams to work on the next club newsletter. 

Instead, I went upstairs and woke my wife up with a kiss. 'C'mon honey, I'm taking you and the kids to breakfast.' 'What brought this on?' she asked with a smile. 'Oh, nothing special, it's just been a long time since we spent a Saturday together with the kids. And hey, can we stop at a toy store while we're out? I need to buy some marbles. 

And so, as one smart bear once said.....'If you live to be a hundred, I want to live to be a hundred minus one day, so I never have to live without you.'
- Winnie the Pooh

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Abbot and Costello on Unemployment v/ Out of Work

This is how Abbott and Costello would explain the Accounting System for unemployment.

COSTELLO: I want to talk about the unemployment rate in America.

ABBOTT: Good Subject. Terrible Times. It's 9%.

COSTELLO: That many people are out of work?

ABBOTT: No, that's 16%.

COSTELLO: You just said 9%.

ABBOTT: 9% Unemployed.

COSTELLO: Right 9% out of work.

ABBOTT: No, that's 16%.

COSTELLO: Okay, so it's 16% unemployed.

ABBOTT: No, that's 9%...

COSTELLO: WAIT A MINUTE! Is it 9% or 16%?

ABBOTT: 9% are unemployed. 16% are out of work.

COSTELLO: IF you are out of work you are unemployed.

ABBOTT: No, you can't count the "Out of Work" as the unemployed. You have to look for work to be unemployed.

COSTELLO: BUT THEY ARE OUT OF WORK!!!

ABBOTT: No, you miss my point.

COSTELLO: What point?

ABBOTT: Someone who doesn't look for work, can't be counted with those who look for work. It wouldn't be fair.

COSTELLO: To whom?

ABBOTT: The unemployed.

COSTELLO: But they are ALL out of work.

ABBOTT: No, the unemployed are actively looking for work. Those who are out of work stopped looking. They gave up. And, if you give up, you are no longer in the ranks of the unemployed.

COSTELLO: So if you're off the unemployment rolls, that would count as less unemployment?

ABBOTT: Unemployment would go down. Absolutely!

COSTELLO: The unemployment just goes down because you don't look for work?

ABBOTT: Absolutely it goes down. That's how you get to 9%. Otherwise it would be 16%. You don't want to read about 16% unemployment, do ya?

COSTELLO: That would be frightening.

ABBOTT: Absolutely.

COSTELLO: Wait, I got a question for you. That means there are two ways to bring down the unemployment number?

ABBOTT: Two ways is correct.

COSTELLO: Unemployment can go down if someone gets a job?

ABBOTT: Correct.

COSTELLO: And unemployment can also go down if you stop looking for a job?

ABBOTT: Bingo.

COSTELLO: So there are two ways to bring unemployment down, and the easier of the two is to just stop looking for work.

ABBOTT: Now you're thinking like an economist.

COSTELLO: I don't even know what the hell I just said! 

ABBOTT: Now you're thinking like a politician.

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What gadgets I use and why?!

Currently I am using the following products:

1. My Primary Phone: Huawei's Ascend P1 

A free gift from Huawei, I am a happy camper with this device... it is powerful enough to do my bidding without putting a hole in my data pocket! :) A fairly decent camera and good connectivity, I do not foresee this device being displaced in a hurry, unless I get a better phone gifted to me...

Here is how my phone looks (using stock photos) 

2. My Secondary Phone: Sony Ericsson J120i - wondering what this one is? 

Makes phone calls and receives them reallllly well... A full battery on just incoming and outgoing lasts for 3 days :) :) oh and SMS' too :P

3. Arnova 7 G3 - Google Uncertified, Android 7" tablet

This piece of technology was recently acquired purely from an entertainment perspective. Watch movies or listen to music in personal space (while my son sleeps) or while I am travelling.. I also intend to use it for presentations when needed for work (which is rare) - all in all - a basic buy for my simple needs!

Again very simple functionality with all the necessary frills to make it better but not to be confused with Nexus 7 :P

4. Acer Aspire 5552G

This is my home laptop - my gaming laptop - my pride and joy! Running an AMD Quad Core Phenom II X4 N950 processor, The ATI Radeon HD 5650 1GB graphics card, 4 GB of RAM, a 15.6 brilliant LCD screen, it is my gaming nirvana zone! :)

Mated with my Sony Bravia TV - this is my media centre complete with 2.1 Genius Subwoofer Speaker System!

What tech do you use?

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