PROgati is Now LIVE!!

PROgati is Now LIVE!!

What is PROgat? Its our baby! I mean my wife Dhanashree, Moksh Juneja and I! Its up and running. The website will be too!

We offer communication services the likes of which are not seen anywhere in this country. A Value for Money proposition for startups of ANY kind, or for corporates looking to setup a footprint in their industry. We can ideate, create, design, and execute any concept you want in terms of your face to the public!! Ergo we are a publicity consultancy!!

Your enquiries are most welcome and we will consult to your satisfaction - and if need be, we will also execute and make your dreams OUR reality!!!

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant

The importance of a Publicity Consultant

In the Gargantuan task of a company trying to manage its public image, it ends up spending money in hiring various people to manage the uphill task of doing so. Large organisations can manage it, but the smaller companies prefer to outsource individual agencies to do parts of the total package.

Publicity is needed for every brand in either the local market, or the international arena. Its just a matter of how much is needed and in what area!

For the uninitiated, Publicity covers the various methods to make public the activities one carries out. They are:

1. Advertising via ATL / BTL methods: BTL stands for Below the Line which is all advertising that is done at outlet/retail level as well as direct marketing. ATL stands for Above the Line for advertising activities performed via traditional media, such as press, the tv, cinema, radio.
2. Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, working with the press, and employee communication.
3. Online Promotions - using methods such as Social Media Marketing (for more on this contact Moksh Juneja (go on google him)) and SEO/SEM.

With professionals in these fields moving laterally across these arenas, the key point to remember here is that, they have a lot in common.

1. Creativity - They all need professionals who have the innate ability to convert seemingly boring jargon into interesting information for the end consumer without altering the actual focus of the company. Some also need the ability to create imagery for the same - tough job
2. They all use the same brief and the same guidelines.

So for a consultant to guide a client would be easier, since he has relevant experience in all fields, and is aware of the way things work, and can also define the best path to take with the least resistance, and the best output!

Ensuring that the company does not lose focus on its prime reason of existence, that is providing the service / product to the consumer, the consultant has to make sure that the company is represented correctly and has to manage the public image being created using the various tools he / she has in their power.

Hope to have shed some light in this area. Please do comment with your feedback and suggestions!

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant

Word Of Mouth, Referral, Online Media, the latest buzz words for a brand new business!

And if you feel that you are missing out on the action, then check if the above are in place!

If you are in business, the first thing you need is passion. Passion gets you places you aint never seen before! It reflects in the way you talk about your work, the product / service, your goals and your ability to perform. Without Passion, the chances a person may take you seriously are extremely limited.

This passion will spread - contagiously - through the people you meet, and the more you are able to talk effortlessly and as plainly as possible, the better the chances of you getting visibility of your services / product.

Nothing comes free, and a fee for networking through the right channels is the way to go today. Finding agencies like BNI, and the like are a boon to local businesses. Promotion is unlimited and propensity to grow, infinite!!

It is here that you understand the value of WOM, and referrals.

Online media is another need of the hour. The whose-who are online, looking for solutions for their problems. It could be basic like which quality of wood, or something as complex as the chemical formulation of the enzyme wash used for garments!

If your website is not user friendly and informative, chances are you are cutting your business down by MORE THAN HALF!

Do yourself a favour and ask me your questions and I will solve them for you, right now on this blog, it is free.. but the best things, as best said by Mr. Ledger as The Joker, "If you are good at something, then dont do it Free!"

Partha Srinivasan
Publicity and Gifting Solutions!

Using the Posterous Bookmarklet - Posterous Help

via posterous.com

trying the post bookmarklet!

Posted via web from partha's posterous

In response to a post I read!

Partha "Opinionated" Srinivasan has left a new comment on the post "How to approach a journalist":

What you have treaded on is dangerous territory!!

My thoughts on what you have posted may or may not be a figment of my imagination! I too have been on both sides, but thankfully was never hounded by PR people. I know I was also a hounder and so I had always maintained a particular etiquette in approaching journalists or writers!


1. I prefer to add you on gtalk first and then if I get to know you better, on FaceBook too. Will you take offence?

I have all my close media people on my personal email id and they respond well to that since they know me and I do not Bother them with information unless I need guidance or it is relevant to them. And I DO NOT SELL THEM SOMETHING THAT THEY HAVE ALREADY SAID "NOT POSSIBLE" TO!

2. Would you take offence if I called you out for lunch to know you better? If yes, what do you think is an alternative?

I think meeting more often socially is a good alternative but pick the people you go out with - not everyone appreciates it! Sure it is work first but a little friendship hurt no one!! If you have ONLY ulterior motives on your mind, then its a strict NO NO since a journalist never forgets! Be nice - they are humans too and have self esteem!

3. I have this really big announcement to tell you about and you are not willing to take my calls or reply to mails, is there any other way apart from pestering you by repeatedly calling and emailing?

If it is big enough - You will be called back - if it is urgent to get in touch - DO NOT REPEATEDLY CALL - SMS apologetically - then wait - call post 7 in the evening and understand their situation! This is one off only - not to be done regularly!

4. What is the best way to approach a writer? (a reply of more than 20 words would be most appreciated.)

Personally - If I know the writer well, then I would call - since I know that my call would be taken and I can have constructive conversation! Always ensure you know what you are talking about - most journos today can pick out the wheat from the chaff - be the wheat! They will appreciate you more - and not have any grudges talking to you, since their opinion is better valued! Understand their domain, talk to them - allow them to talk and understand, absorb and use for future reference. Put yourself in their shoes (you were there so it is easier!)

< /rant >

Posted via email from partha's posterous

What are you upto nowadays?

I just got married and I think that has changed the way I look and react to things.. For instance, I am more thoughtful on how my words and actions will affect my family.

Has that ever happened with you?

Anyway - I just wanted to upload a photograph of Dhanashree (my wife) and I - this is one of my favs - hope you like it too!

Partha

Posted via email from partha's posterous

The smothering

The smothering, originally uploaded by Miss Aniela.

A friend of mine suggested this picture to me!

I saw it and I was BLOWN!!

Just had to share it with you guys!!

Lookie lookie

handwriting exercise

handwriting exercise, originally uploaded by Partha N S.

And so I was tagged by Bee and CWLUC

Like Eric said - I too am not much of a writer... so to speak! And here goes nothing!

The trick here is to do the following:

Flickr Tag

Here's the deal, in your picture write down the following items.
1. Your name and your flickr name
2. Are you right or left handed?
3. Favorite letters to write
4. Least favorite letters to write
5. Write out the sentence, "The quick brown fox jumps over the lazy dog"
6. The names of the six of your flickr contacts that you'll be tagging

And you must do the same to follow!

My Passport Photograph - Over the Years!

See the way I have "evolved" over the years!!!

Partha

Posted via email from partha's posterous